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Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19
Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively, but there is a lack of studies to identify so...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8865511/ https://www.ncbi.nlm.nih.gov/pubmed/35222183 http://dx.doi.org/10.3389/fpsyg.2022.772028 |