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Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
Understanding the behavior of consumers and especially the purchase-related behavior has been a focus of research for the past decades. Thus, researchers and practitioners are curious to know how purchase patterns are different under different conditions such as product category, price, feeling, and...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8866193/ https://www.ncbi.nlm.nih.gov/pubmed/35222205 http://dx.doi.org/10.3389/fpsyg.2022.823890 |