Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics

(1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic performance in this domain, fulfills this obj...

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Detalles Bibliográficos
Autores principales: Cardoso, Lucília, Chen, Meng-Mei, Araújo, Arthur, de Almeida, Giovana Goretti Feijó, Dias, Francisco, Moutinho, Luiz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8868783/
https://www.ncbi.nlm.nih.gov/pubmed/35200306
http://dx.doi.org/10.3390/bs12020055

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8868783/
https://www.ncbi.nlm.nih.gov/pubmed/35200306
http://dx.doi.org/10.3390/bs12020055

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