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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
(1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic performance in this domain, fulfills this obj...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8868783/ https://www.ncbi.nlm.nih.gov/pubmed/35200306 http://dx.doi.org/10.3390/bs12020055 |