Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study

The study aims to identify the factors affecting consumers’ intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predictor of repurchase intention. This is a quantitative and e...

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Detalles Bibliográficos
Autores principales: Tian, Huawei, Siddik, Abu Bakkar, Masukujjaman, Mohammad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8869451/
https://www.ncbi.nlm.nih.gov/pubmed/35200301
http://dx.doi.org/10.3390/bs12020050

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8869451/
https://www.ncbi.nlm.nih.gov/pubmed/35200301
http://dx.doi.org/10.3390/bs12020050

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