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Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study
The study aims to identify the factors affecting consumers’ intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predictor of repurchase intention. This is a quantitative and e...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8869451/ https://www.ncbi.nlm.nih.gov/pubmed/35200301 http://dx.doi.org/10.3390/bs12020050 |