Does e-shopping service quality enhance customers’ e-shopping adoption? An extended perspective of unified theory of acceptance and use of technology

This research advances the knowledge in customer behavior literature by adding new exogenous and moderating variables to the UTAUT framework. It explores the relationships among e-shopping service quality (an exogenous variable), e-shopping drivers (performance expectancy, effort expectation, social...

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Detalles Bibliográficos
Autores principales: Rehman, Amjad Ur, Bashir, Shahid, Mahmood, Asif, Karim, Haroon, Nawaz, Zameer
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8880925/
https://www.ncbi.nlm.nih.gov/pubmed/35213565
http://dx.doi.org/10.1371/journal.pone.0263652

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8880925/
https://www.ncbi.nlm.nih.gov/pubmed/35213565
http://dx.doi.org/10.1371/journal.pone.0263652

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