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Does e-shopping service quality enhance customers’ e-shopping adoption? An extended perspective of unified theory of acceptance and use of technology
This research advances the knowledge in customer behavior literature by adding new exogenous and moderating variables to the UTAUT framework. It explores the relationships among e-shopping service quality (an exogenous variable), e-shopping drivers (performance expectancy, effort expectation, social...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8880925/ https://www.ncbi.nlm.nih.gov/pubmed/35213565 http://dx.doi.org/10.1371/journal.pone.0263652 |