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Innovate or game over? Examining effects of product innovativeness on video game success
In recent years, the video game industry has invested significant amounts in the development of innovative elements for its products. However, it is still subject to debate whether these R&D investments always pay off. While prior research has confirmed that enhancing product innovativeness incr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8886200/ https://www.ncbi.nlm.nih.gov/pubmed/35602113 http://dx.doi.org/10.1007/s12525-022-00521-7 |