Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution

Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy. Despite the popularity of social commerce websites, some consumers are still hesitate to use them. This study aims to e...

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Detalles Bibliográficos
Autores principales: Xiang, Huang, Chau, Ka Yin, Iqbal, Wasim, Irfan, Muhammad, Dagar, Vishal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8886314/
https://www.ncbi.nlm.nih.gov/pubmed/35242088
http://dx.doi.org/10.3389/fpsyg.2022.837042

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8886314/
https://www.ncbi.nlm.nih.gov/pubmed/35242088
http://dx.doi.org/10.3389/fpsyg.2022.837042

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