Linking cognition with pathos in American restaurants’ menus: Jordan as a case

This study aims to examine the strategies of persuasion used in American-cuisine restaurant menus in Jordan. It seeks to identify the power of language used by advertisers in order to attract and persuade their patrons. It mainly investigates persuasive strategies used in 26 American cuisine restaur...

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Detalles Bibliográficos
Autores principales: Rabab'ah, Ghaleb, Al-Qudah, Sewar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8889132/
https://www.ncbi.nlm.nih.gov/pubmed/35252603
http://dx.doi.org/10.1016/j.heliyon.2022.e09000

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8889132/
https://www.ncbi.nlm.nih.gov/pubmed/35252603
http://dx.doi.org/10.1016/j.heliyon.2022.e09000

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