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Linking cognition with pathos in American restaurants’ menus: Jordan as a case
This study aims to examine the strategies of persuasion used in American-cuisine restaurant menus in Jordan. It seeks to identify the power of language used by advertisers in order to attract and persuade their patrons. It mainly investigates persuasive strategies used in 26 American cuisine restaur...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8889132/ https://www.ncbi.nlm.nih.gov/pubmed/35252603 http://dx.doi.org/10.1016/j.heliyon.2022.e09000 |