Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating

The product presentation videos on E-commerce platforms have a significant influence on consumers' purchase decisions, and enterprises have focused on choosing the type of product presentation videos. Based on the resource matching theory, mental imagery theory and cue utilization theory, this...

Descripción completa

Detalles Bibliográficos
Autores principales: Cheng, Zhendong, Shao, Bingjia, Zhang, Yong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8891234/
https://www.ncbi.nlm.nih.gov/pubmed/35250742
http://dx.doi.org/10.3389/fpsyg.2022.812579

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8891234/
https://www.ncbi.nlm.nih.gov/pubmed/35250742
http://dx.doi.org/10.3389/fpsyg.2022.812579

Ejemplares similares