Cargando…

Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating

The product presentation videos on E-commerce platforms have a significant influence on consumers' purchase decisions, and enterprises have focused on choosing the type of product presentation videos. Based on the resource matching theory, mental imagery theory and cue utilization theory, this...

Descripción completa

Detalles Bibliográficos
Autores principales:	Cheng, Zhendong, Shao, Bingjia, Zhang, Yong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8891234/ https://www.ncbi.nlm.nih.gov/pubmed/35250742 http://dx.doi.org/10.3389/fpsyg.2022.812579

Ejemplares similares

Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention
por: Zhang, Nan
Publicado: (2023)

Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention
por: Luo, Biao, et al.
Publicado: (2022)

Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism
por: Wu, Jinnan, et al.
Publicado: (2020)

The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention
por: Zhang, Yi, et al.
Publicado: (2022)

Understanding consumers’ purchase intentions of single-use plastic products
por: Sun, Ying, et al.
Publicado: (2023)

Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
por: Li, Ji, et al.
Publicado: (2022)

Factors affecting consumers’ purchase intention for agriculture products omni-channel
por: Liu, Yan, et al.
Publicado: (2023)

What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China
por: Li, Jie, et al.
Publicado: (2022)

Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic
por: Chen, Xia, et al.
Publicado: (2022)

A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention
por: Yang, Qiang, et al.
Publicado: (2022)

Multivariate dataset on cognitive predictors of Indian consumers' purchase intention toward circular textile products
por: Anwar, Imran, et al.
Publicado: (2022)

Chinese consumers do not always respond to red: The influence of colors on perceived distance, spaciousness, and purchase intention of Chinese consumers
por: Zhao, Dan, et al.
Publicado: (2023)

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions
por: Lăzăroiu, George, et al.
Publicado: (2020)

The impact of perceived control and power on adolescents’ acceptance intention of intelligent online services
por: Yan, Ying, et al.
Publicado: (2022)

Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
por: Li, Jie, et al.
Publicado: (2022)

Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing
por: Yu, Feng, et al.
Publicado: (2022)

Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
por: Sheng, Xiayan, et al.
Publicado: (2022)

Exploring consumer perceived risk and purchase intention of water-saving appliances: A moderated dual-mediation model
por: Wang, Teng, et al.
Publicado: (2023)

The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
por: Chen, Libin, et al.
Publicado: (2023)

Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
por: Liu, Dawei, et al.
Publicado: (2022)

The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
por: Sun, Weiguo, et al.
Publicado: (2021)

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products
por: Liang, Shichang, et al.
Publicado: (2022)

Influence of Framing Effect on Consumers’ Purchase Intention of Artificial Meat—Based on Empirical Analysis of Consumers in Seven Cities
por: Shan, Lijie, et al.
Publicado: (2022)

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China
por: Li, Yang, et al.
Publicado: (2022)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

The impact of consumer positive personality on the purchase behavior of smart products
por: Li, Dan, et al.
Publicado: (2022)

Marketing by live streaming: How to interact with consumers to increase their purchase intentions
por: Liu, Feng, et al.
Publicado: (2022)

Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
por: Teoh, Chen Wei, et al.
Publicado: (2022)

What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
por: Qing, Chenglin, et al.
Publicado: (2022)

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis
por: Geng, Ruoshi, et al.
Publicado: (2021)

Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
por: Wang, Xueli, et al.
Publicado: (2022)

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands
por: Hu, Tingyun, et al.
Publicado: (2020)

Demographic and psychographic associations of consumer intentions to purchase healthier food products
por: Burton, Melissa, et al.
Publicado: (2014)

Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire
por: Leyva-Hernández, Sandra N., et al.
Publicado: (2021)

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis
por: Hongyan, Lin, et al.
Publicado: (2017)

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior
por: Ruangkanjanases, Athapol, et al.
Publicado: (2020)

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
por: Hussain, Ali, et al.
Publicado: (2022)

Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform
por: Hongsuchon, Tanaporn, et al.
Publicado: (2022)

The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention
por: Li, Guangming, et al.
Publicado: (2022)

The influence of the interaction between platform types and consumer types on the purchase intention of live streaming
por: Xie, Ying, et al.
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_5ebede8njjdh6itj08l63490uu