Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among consumers to continue using the firms’ products...

Descripción completa

Detalles Bibliográficos
Autores principales: Yang, Qing, Hayat, Naeem, Al Mamun, Abdullah, Makhbul, Zafir Khan Mohamed, Zainol, Noor Raihani
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8896689/
https://www.ncbi.nlm.nih.gov/pubmed/35245323
http://dx.doi.org/10.1371/journal.pone.0264899

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8896689/
https://www.ncbi.nlm.nih.gov/pubmed/35245323
http://dx.doi.org/10.1371/journal.pone.0264899

Ejemplares similares