Cargando…
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among consumers to continue using the firms’ products...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8896689/ https://www.ncbi.nlm.nih.gov/pubmed/35245323 http://dx.doi.org/10.1371/journal.pone.0264899 |