Propension to customer churn in a financial institution: a machine learning approach

This paper examines churn prediction of customers in the banking sector using a unique customer-level dataset from a large Brazilian bank. Our main contribution is in exploring this rich dataset, which contains prior client behavior traits that enable us to document new insights into the main determ...

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Detalles Bibliográficos
Autores principales: de Lima Lemos, Renato Alexandre, Silva, Thiago Christiano, Tabak, Benjamin Miranda
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer London 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8898559/
https://www.ncbi.nlm.nih.gov/pubmed/35281625
http://dx.doi.org/10.1007/s00521-022-07067-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8898559/
https://www.ncbi.nlm.nih.gov/pubmed/35281625
http://dx.doi.org/10.1007/s00521-022-07067-x

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