Cargando…

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the you...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Lei, Zhang, Qi, Wong, Philip Pong Weng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902249/
https://www.ncbi.nlm.nih.gov/pubmed/35273539
http://dx.doi.org/10.3389/fpsyg.2022.786292