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Value co-creation and donation in non-profits: a social analysis through the service-dominant logic
This research explores the value proposition of Brazilian non-profits (NPOs) to society, how donors and NPOs perceive value co-creation, and the elements required for value co-creation to occur in a donation context. This study includes case studies with managers and donors from three distinct non-p...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902736/ https://www.ncbi.nlm.nih.gov/pubmed/35284829 http://dx.doi.org/10.1007/s43545-022-00328-5 |