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Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
Social media advertisement (ad) is a growing phenomenon designed to reach and engage customers. However, despite their continued adoption, less remains known regarding the effectiveness of social media ads to co-create brand value. In response to this gap, this study aims to deepen the theoretical u...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8912946/ https://www.ncbi.nlm.nih.gov/pubmed/35282229 http://dx.doi.org/10.3389/fpsyg.2022.800206 |