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An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry
The literature on perceived novelty and product evaluation has diverged into two disparate streams of research. The first stream builds on theories of curiosity and argues that the perceived novelty of a new product benefits product evaluation because it induces curiosity and provides evaluators (e....
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8916683/ https://www.ncbi.nlm.nih.gov/pubmed/35275974 http://dx.doi.org/10.1371/journal.pone.0265193 |