The Influence of Brand Image and Favorability Toward Citizens in a Product’s Country of Origin on Product Evaluation: Moderating Effects of Switching Costs

This study aimed to provide practical implications for South Korean corporations seeking to enter the Chinese market. It explored the influences of brand image and favorability toward citizens in a product’s country of origin (FCPCO) on consumers’ product evaluation and repurchase intention, in addi...

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Detalles Bibliográficos
Autores principales: Shen, Yan, Ahmad, Riaz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8921870/
https://www.ncbi.nlm.nih.gov/pubmed/35300166
http://dx.doi.org/10.3389/fpsyg.2022.740269

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8921870/
https://www.ncbi.nlm.nih.gov/pubmed/35300166
http://dx.doi.org/10.3389/fpsyg.2022.740269

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