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Hunt–Vitell’s General Theory of Marketing Ethics Predicts “Attitude-Behaviour” Gap in Pro-environmental Domain

The inconsistency between pro-environmental attitudes and behaviours, known as the “attitude-behaviour” gap, is exceptionally pronounced in scenarios associated with “green” choice. The current literature offers numerous explanations for the reasons behind the “attitude-behaviour” gap, however, the...

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Detalles Bibliográficos
Autores principales: Zaikauskaitė, Laura, Butler, Gemma, Helmi, Nurul F. S., Robinson, Charlotte L., Treglown, Luke, Tsivrikos, Dimitrios, Devlin, Joseph T.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8924501/
https://www.ncbi.nlm.nih.gov/pubmed/35310210
http://dx.doi.org/10.3389/fpsyg.2022.732661