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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Social media influencers are becoming an increasingly popular strategic communication tactic used across industry verticals, including entertainment, fashion, and beauty, to engage directly with consumers. Pharmaceutical companies have also recently entered the social media marketing arena and—withi...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8924782/ https://www.ncbi.nlm.nih.gov/pubmed/35230241 http://dx.doi.org/10.2196/29422 |