Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

This research adopted the unified theory of acceptance and use of technology (UTAUT) to emphasize the use of the PX Pay mobile payment app for PX Mart, the most popular supermarket in Taiwan, and examine the degree of involvement as a moderator. The influence of factors related to PX Mart’s target c...

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Detalles Bibliográficos
Autores principales: Liu, Che-Hung, Chen, Yen-Tzu, Kittikowit, Santhaya, Hongsuchon, Tanaporn, Chen, Yi-Jing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8927638/
https://www.ncbi.nlm.nih.gov/pubmed/35310288
http://dx.doi.org/10.3389/fpsyg.2022.830842

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8927638/
https://www.ncbi.nlm.nih.gov/pubmed/35310288
http://dx.doi.org/10.3389/fpsyg.2022.830842

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