Internationalization of Multinational Companies and Cognitive Differences Across Cultures: A Neuroeconomic Perspective

From a classical perspective, multinational companies (MNCs) operate based on market determinants, but recent economic discussions emphasize the central role of the human cognitive system in the decision-making process, thereby giving birth to interdisciplinary fields such as behavioral economics an...

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Detalles Bibliográficos
Autores principales: Cheng, Huifang, Agbanyo, George Kwame, Zhu, Tianlun, Pan, HuiHong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8928576/
https://www.ncbi.nlm.nih.gov/pubmed/35310282
http://dx.doi.org/10.3389/fpsyg.2022.807582

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8928576/
https://www.ncbi.nlm.nih.gov/pubmed/35310282
http://dx.doi.org/10.3389/fpsyg.2022.807582

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