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Internationalization of Multinational Companies and Cognitive Differences Across Cultures: A Neuroeconomic Perspective
From a classical perspective, multinational companies (MNCs) operate based on market determinants, but recent economic discussions emphasize the central role of the human cognitive system in the decision-making process, thereby giving birth to interdisciplinary fields such as behavioral economics an...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8928576/ https://www.ncbi.nlm.nih.gov/pubmed/35310282 http://dx.doi.org/10.3389/fpsyg.2022.807582 |