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Values, Motives, and Organic Food Consumption in China: A Moderating Role of Perceived Uncertainty
The present research attempts to understand the importance of altruistic and egoistic values in determining consumers’ motives and intention to purchase organic foods. Using the face-to-face survey approach, a total of 1,067 responses were collected from consumers in China. Data analysis was perform...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8929390/ https://www.ncbi.nlm.nih.gov/pubmed/35310230 http://dx.doi.org/10.3389/fpsyg.2022.736168 |