Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

China has the largest and fastest‐growing breast milk substitutes (BMSs) market and a disproportionately low exclusive breastfeeding rate. Many BMS manufacturers have established Chinese e‐commerce stores. This marketing is of concern as it is likely to undermine breastfeeding. This study aimed to i...

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Detalles Bibliográficos
Autores principales: Han, Shannon, Chen, Huixi, Wu, Yanting, Pérez‐Escamilla, Rafael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8932694/
https://www.ncbi.nlm.nih.gov/pubmed/35213768
http://dx.doi.org/10.1111/mcn.13332

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8932694/
https://www.ncbi.nlm.nih.gov/pubmed/35213768
http://dx.doi.org/10.1111/mcn.13332

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