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What makes an online help-seeking message go far during the COVID-19 crisis in mainland China? A multilevel regression analysis

Various studies have explored the underlying mechanisms that enhance the overall reach of a support-seeking message on social media networks. However, little attention has been paid to an under-examined structural feature of help-seeking message diffusion, information diffusion depth, and how suppor...

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Detalles Bibliográficos
Autores principales: Chen, Anfan, Ng, Aaron, Xi, Yipeng, Hu, Yong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8942799/
https://www.ncbi.nlm.nih.gov/pubmed/35340906
http://dx.doi.org/10.1177/20552076221085061