Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

This study aimed to evaluate the influence of origin information on Pinot Noir wine labels using eye-tracking and its associations with purchase intent, and hedonic and subconscious emotional responses. Two studies were carried out on untrained university staff and students aged 20–60 years old. Stu...

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Detalles Bibliográficos
Autores principales: Liu, Chang, Sharma, Chetan, Xu, Qiqi, Gonzalez Viejo, Claudia, Fuentes, Sigfredo, Torrico, Damir D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8949006/
https://www.ncbi.nlm.nih.gov/pubmed/35336334
http://dx.doi.org/10.3390/s22062158

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8949006/
https://www.ncbi.nlm.nih.gov/pubmed/35336334
http://dx.doi.org/10.3390/s22062158

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