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Retail distribution evaluation in brand-level sales response models
The effectiveness of a product’s distribution network in retail stores is an important consideration for marketing managers. An effective distribution network typically covers a large number of stores in the geographic area of a market and establishes a continuous presence in the top-selling outlets...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8949835/ http://dx.doi.org/10.1057/s41270-022-00165-8 |