The Role of Beliefs, Pride, and Perceived Barriers in Decision-Making Regarding Purchasing Value-Added Pulse Products among US Consumers

This study explores the underlying psychological structure of purchasing value-added pulse products. It expands the theory of planned behavior (TPB) model by incorporating an emotional factor and explains consumers’ attitudes and subsequent behavioral intentions in the context of value-added pulse p...

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Detalles Bibliográficos
Autores principales: Kim, Sun-Hwa, Kuo, Wan-Yuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8950632/
https://www.ncbi.nlm.nih.gov/pubmed/35327247
http://dx.doi.org/10.3390/foods11060824

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8950632/
https://www.ncbi.nlm.nih.gov/pubmed/35327247
http://dx.doi.org/10.3390/foods11060824

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