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Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-themed brand commercials, in an attempt to exploit the salience of the topic to reach more effectively the consumers. However, the literature has produced conflicting findings of the effectiveness of negative emotional co...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8957070/ https://www.ncbi.nlm.nih.gov/pubmed/35345640 http://dx.doi.org/10.3389/fpsyg.2022.834426 |