Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality, brand credibility on brand equity, including...

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Detalles Bibliográficos
Autores principales: Lili, Zhai, Al Mamun, Abdullah, Hayat, Naeem, Salamah, Anas A., Yang, Qing, Ali, Mohd Helmi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8957083/
https://www.ncbi.nlm.nih.gov/pubmed/35345638
http://dx.doi.org/10.3389/fpsyg.2022.860177

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8957083/
https://www.ncbi.nlm.nih.gov/pubmed/35345638
http://dx.doi.org/10.3389/fpsyg.2022.860177

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