Cargando…

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality, brand credibility on brand equity, including...

Descripción completa

Detalles Bibliográficos
Autores principales:	Lili, Zhai, Al Mamun, Abdullah, Hayat, Naeem, Salamah, Anas A., Yang, Qing, Ali, Mohd Helmi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8957083/ https://www.ncbi.nlm.nih.gov/pubmed/35345638 http://dx.doi.org/10.3389/fpsyg.2022.860177

Ejemplares similares

Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
por: Al Mamun, Abdullah, et al.
Publicado: (2023)

Data on customer perceptions on the role of celebrity endorsement on brand preference
por: Ibidunni, Ayodotun Stephen, et al.
Publicado: (2018)

Online Star vs. Celebrity Endorsements: The Role of Self-Concept and Advertising Appeal in Influencing Purchase Intention
por: Shi, Pengfei, et al.
Publicado: (2021)

Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective
por: Abdullah, Muhammad, et al.
Publicado: (2022)

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude
por: Chen, Yu-Shan, et al.
Publicado: (2020)

An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
por: Hsiao, Chun-Hua, et al.
Publicado: (2021)

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge
por: Siyal, Saeed, et al.
Publicado: (2021)

Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017
por: Zhou, Mi, et al.
Publicado: (2019)

Modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platforms
por: Salameh, Anas A., et al.
Publicado: (2022)

Predicting the Intention to Pursue Certified Professional Accountancy Qualification Among the Accounting Students
por: Chi, Tiw Kai, et al.
Publicado: (2022)

The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
por: Sun, Weiguo, et al.
Publicado: (2021)

Customer review or influencer endorsement: which one influences purchase intention more?
por: Dwidienawati, Diena, et al.
Publicado: (2020)

The Influence of Image Realism of Digital Endorsers on the Purchase Intention of Gift Products for the Elderly
por: Wang, Xiaoyi, et al.
Publicado: (2023)

Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression
por: Tong, Zelin, et al.
Publicado: (2020)

The Influence of Celebrity Endorsement on Food Consumption Behavior
por: Calvo-Porral, Cristina, et al.
Publicado: (2021)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

Sustainable Economic Development Through Entrepreneurship: A Study on Attitude, Opportunity Recognition, and Entrepreneurial Intention Among University Students in Malaysia
por: Wiramihardja, Karina, et al.
Publicado: (2022)

Brand equity: defining, measuring and managing brand equity
por: Guzman, Francisco, et al.
Publicado: (2017)

A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements
por: Gülpınar, Gizem, et al.
Publicado: (2023)

Celebrity endorsements in medicine: who should be held liable?
por: Kumar, Rajeev
Publicado: (2016)

The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective
por: Zhang, Shaoqing, et al.
Publicado: (2022)

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
por: Wang, Pengji, et al.
Publicado: (2021)

Exploring the smart wearable payment device adoption intention: Using the symmetrical and asymmetrical analysis methods
por: Hayat, Naeem, et al.
Publicado: (2022)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands
por: Hu, Tingyun, et al.
Publicado: (2020)

Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
por: Xue, Jianping, et al.
Publicado: (2020)

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
por: Kim, Naeun Lauren, et al.
Publicado: (2021)

Determinants of Consumers’ Trust in Biotech Brands and Purchase Intentions towards the Cord Blood Products
por: Chen, Shih-Wei, et al.
Publicado: (2021)

Predicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis
por: Long, Fei, et al.
Publicado: (2022)

How Behavioral Branding Affects Brand Equity
por: Lieven, Theo
Publicado: (2022)

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
por: He, Zijing
Publicado: (2022)

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust
por: Ling, Shuai, et al.
Publicado: (2023)

Anti-trafficking saviors: Celebrity, slavery, and branded activism
por: Heynen, Robert, et al.
Publicado: (2021)

The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
por: Aufegger, Lisa, et al.
Publicado: (2021)

Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China
por: Gong, Jiankun, et al.
Publicado: (2022)

The Impact Imposed by Brand Elements of Enterprises on the Purchase Intention of Consumers—With Experience Value Taken as the Intermediary Variable
por: Zong, Yi, et al.
Publicado: (2022)

Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry
por: dos Santos, Rennan Carvalho, et al.
Publicado: (2023)

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern
por: Ha, Minh-Tri
Publicado: (2022)

Modeling the Intention and Adoption of Wearable Fitness Devices: A Study Using SEM-PLS Analysis
por: Yang, Qing, et al.
Publicado: (2022)

The relationship between brand experience and consumer-based brand equity in grocerants
por: Jeon, Hyeon Mo, et al.
Publicado: (2021)

Cannot write session to /tmp/vufind_sessions/sess_k2esi24cgutc8iq6e5lpn3qane