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Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives

Acknowledging the unique challenges of the socially stigmatized industry and the substantial but varying impact of COVID-19 on business, this study examined how corporate social responsibility (CSR) fit influences public attitudinal and behavioral responses. This study found that low (high) CSR fit...

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Detalles Bibliográficos
Autores principales: Lee, Yoon-Joo, Cho, Moonhee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8960158/
https://www.ncbi.nlm.nih.gov/pubmed/35368969
http://dx.doi.org/10.1016/j.pubrev.2022.102180