How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study

A large number of scholars have conducted detailed studies on the effectiveness of commercial advertising by using neuroimaging methods, but only a few scholars have used this method to study the effectiveness of public service announcements (PSAs). To research the relationship between the effective...

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Detalles Bibliográficos
Autores principales: Fu, Jialin, Li, Xihang, Zhao, Xi, Zhang, Keyi, Cui, Nan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8964281/
https://www.ncbi.nlm.nih.gov/pubmed/35360557
http://dx.doi.org/10.3389/fpsyg.2022.825768

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8964281/
https://www.ncbi.nlm.nih.gov/pubmed/35360557
http://dx.doi.org/10.3389/fpsyg.2022.825768

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