Stimulating Brand Innovation Strategy via Knowledge Acquisition, Market Orientation, and Strategic Capability Using Social Media Within China’s Online Technology Industry

In the context of China’s online technology business, this study explores the linkages between knowledge acquisition via social media, two modes of market orientation (proactive and responsive), social media strategic capability, and brand innovation strategy. Data were collected from 853 Chinese te...

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Detalles Bibliográficos
Autores principales: Yang, Yaliu, Zheng, Xiaowei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8967158/
https://www.ncbi.nlm.nih.gov/pubmed/35369216
http://dx.doi.org/10.3389/fpsyg.2022.860307

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8967158/
https://www.ncbi.nlm.nih.gov/pubmed/35369216
http://dx.doi.org/10.3389/fpsyg.2022.860307

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