Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?

The purpose of this research was to identify the effects of message contents and framings that airline companies communicate with potential airline passengers during the COVID-19 pandemic to enhance behavioral intentions to engage in international air travel. A survey of 1300 respondents was conduct...

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Detalles Bibliográficos
Autores principales: Kim, Seongseop (Sam), Kim, Jungkeun, Choi, Youngjoon, Shin, Jongwon, Morrison, Alastair M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8968148/
http://dx.doi.org/10.1016/j.jhtm.2022.03.019

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8968148/
http://dx.doi.org/10.1016/j.jhtm.2022.03.019

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