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Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?
The purpose of this research was to identify the effects of message contents and framings that airline companies communicate with potential airline passengers during the COVID-19 pandemic to enhance behavioral intentions to engage in international air travel. A survey of 1300 respondents was conduct...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8968148/ http://dx.doi.org/10.1016/j.jhtm.2022.03.019 |