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Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems

Digital marketplaces have entered the retail sector and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly launching digital marketplaces as well as participating in marketplaces of pure online companies. Retailers transforming to...

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Detalles Bibliográficos
Autores principales: Wulfert, Tobias, Schütte, Reinhard
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Nature Singapore 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8969408/
https://www.ncbi.nlm.nih.gov/pubmed/35382221
http://dx.doi.org/10.1007/s42979-022-01098-w
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author Wulfert, Tobias
Schütte, Reinhard
author_facet Wulfert, Tobias
Schütte, Reinhard
author_sort Wulfert, Tobias
collection PubMed
description Digital marketplaces have entered the retail sector and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly launching digital marketplaces as well as participating in marketplaces of pure online companies. Retailers transforming to digital marketplaces orchestrate formerly independent markets and enable retail transactions between participants while simultaneously selling articles from their own assortment to customers in the digital marketplace (dual role). A retailer’s dual role must be supported by retail information systems. However, this support is not explicitly represented in existing reference architectures for retail information systems. Thus, we propose to develop a reference architecture for retail information systems that facilitates the orchestration of supply- and demand-side participants, selling their own articles, and providing innovation platform services. We apply a design science research approach and present nine architectural requirements that a reference architecture for a multi-sided market business model in retail needs to fulfill (dual role, additional participants, affiliation, matchmaking, variety of services, innovation services, smart services, aggregated assortment, and boundary resources) from the rigor cycle. From the first design iteration, we propose four exemplary, conceptual architectural patterns as a solution for the requirements (matchmaking for participants, innovation platform services, boundary resources, and aggregated assortment). These patterns can form a conceptual reference architecture that guides the design and implementation of information systems.
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spelling pubmed-89694082022-04-01 Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems Wulfert, Tobias Schütte, Reinhard SN Comput Sci Original Research Digital marketplaces have entered the retail sector and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly launching digital marketplaces as well as participating in marketplaces of pure online companies. Retailers transforming to digital marketplaces orchestrate formerly independent markets and enable retail transactions between participants while simultaneously selling articles from their own assortment to customers in the digital marketplace (dual role). A retailer’s dual role must be supported by retail information systems. However, this support is not explicitly represented in existing reference architectures for retail information systems. Thus, we propose to develop a reference architecture for retail information systems that facilitates the orchestration of supply- and demand-side participants, selling their own articles, and providing innovation platform services. We apply a design science research approach and present nine architectural requirements that a reference architecture for a multi-sided market business model in retail needs to fulfill (dual role, additional participants, affiliation, matchmaking, variety of services, innovation services, smart services, aggregated assortment, and boundary resources) from the rigor cycle. From the first design iteration, we propose four exemplary, conceptual architectural patterns as a solution for the requirements (matchmaking for participants, innovation platform services, boundary resources, and aggregated assortment). These patterns can form a conceptual reference architecture that guides the design and implementation of information systems. Springer Nature Singapore 2022-03-31 2022 /pmc/articles/PMC8969408/ /pubmed/35382221 http://dx.doi.org/10.1007/s42979-022-01098-w Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Original Research
Wulfert, Tobias
Schütte, Reinhard
Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title_full Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title_fullStr Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title_full_unstemmed Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title_short Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
title_sort retailer’s dual role in digital marketplaces: reference architectures for retail information systems
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8969408/
https://www.ncbi.nlm.nih.gov/pubmed/35382221
http://dx.doi.org/10.1007/s42979-022-01098-w
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