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Retailer’s Dual Role in Digital Marketplaces: Reference Architectures for Retail Information Systems
Digital marketplaces have entered the retail sector and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly launching digital marketplaces as well as participating in marketplaces of pure online companies. Retailers transforming to...
Autores principales: | Wulfert, Tobias, Schütte, Reinhard |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Nature Singapore
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8969408/ https://www.ncbi.nlm.nih.gov/pubmed/35382221 http://dx.doi.org/10.1007/s42979-022-01098-w |
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