Perception versus reality of the COVID-19 pandemic in U.S. meat markets

Disruptions to meat markets during the COVID-19 pandemic spurred mass media attention. While media deeming the U.S. food system ‘broken’ garnered a great deal of attention, the actual production and meat availability data does not support this conclusion. The U.S. meat supply chain, while certainly strained and with measurable consequence during periods of adjustment, proved ultimately resilient and rebounded quickly. Increased attention on meat supply chains may drive continued efforts to improve resiliency, but analyses of online media and U.S. production and cold storage data do not support a narrative that the system ‘broke’, but was perhaps ‘strained’ and ‘responded efficiently’. Findings indicate that public sentiment about U.S. meat supply overall was not as dominated by pandemic-era concerns as may be hypothesized.