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How Are Consumers Affected by Taste and Hygiene Ratings When Ordering Food Online? A Behavioral and Event-Related Potential Study

With the rapid development of the take-out industry, taste and hygiene ratings as social-based information have been frequently used by online food-ordering platforms to facilitate consumer purchases. The present study aims to uncover the effects of taste and hygiene ratings on online food-ordering...

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Detalles Bibliográficos
Autores principales: Wang, Cuicui, Li, Yun, Luo, Xuan, Fu, Huijian, Ye, Ziqi, Deng, Guangwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8978544/
https://www.ncbi.nlm.nih.gov/pubmed/35386593
http://dx.doi.org/10.3389/fnins.2022.844027