Financing the capital-constrained online retailer with risk aversion: coordinating strategy analysis

This paper considers a capital-constrained online retailer (OR) selling products through an e-commerce platform (EP) who also offers financial services to retailers. During the selling season, the OR exerts an effort to promote market demand through activities like sales promotions, advertising and...

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Detalles Bibliográficos
Autores principales: Tao, Yi, Yang, Ruisi, Zhuo, Xiaopo, Wang, Fan, Yang, Xiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8978783/
https://www.ncbi.nlm.nih.gov/pubmed/35400781
http://dx.doi.org/10.1007/s10479-022-04632-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8978783/
https://www.ncbi.nlm.nih.gov/pubmed/35400781
http://dx.doi.org/10.1007/s10479-022-04632-4

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