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Financing the capital-constrained online retailer with risk aversion: coordinating strategy analysis
This paper considers a capital-constrained online retailer (OR) selling products through an e-commerce platform (EP) who also offers financial services to retailers. During the selling season, the OR exerts an effort to promote market demand through activities like sales promotions, advertising and...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8978783/ https://www.ncbi.nlm.nih.gov/pubmed/35400781 http://dx.doi.org/10.1007/s10479-022-04632-4 |