What Makes a Customer Brand Citizen in Restaurant Industry

Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant context. The participants are the customers of Wang...

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Detalles Bibliográficos
Autores principales: Han, Hua, Yang, Yi-Chun, Kuang, Tingyue, Song, Hemin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8983091/
https://www.ncbi.nlm.nih.gov/pubmed/35391981
http://dx.doi.org/10.3389/fpsyg.2022.676372

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8983091/
https://www.ncbi.nlm.nih.gov/pubmed/35391981
http://dx.doi.org/10.3389/fpsyg.2022.676372

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