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Emotion and International Business: Theorising Fear of Failure in the Internationalisation

The road to internationalisation is paved with risk, uncertainty, the possibility of failure, and the Coronavirus Disease-19 (COVID-19) phenomenon. However, the process of internationalisation (IP) theory treats an individual decision-maker as a “black box.” Emotions are largely ignored by internati...

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Detalles Bibliográficos
Autor principal: Dong, Rebecca Kechen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8983206/
https://www.ncbi.nlm.nih.gov/pubmed/35391974
http://dx.doi.org/10.3389/fpsyg.2022.850816