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Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness

This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential purchase; however, the in...

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Detalles Bibliográficos
Autores principales: Xie, Aili, Liu, Lianhua, Lyu, Shiqi, Wu, Lijuan, Pan, Wen Tsao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8983881/
https://www.ncbi.nlm.nih.gov/pubmed/35401290
http://dx.doi.org/10.3389/fpsyg.2021.799164